20 Aug 2012
August 20, 2012

A Brand New Start

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Welcome to our newly revamped website! We are thrilled and we can’t wait to show you all the upcoming offers and service we have prepared to improve your business and get your brand engaged online! It’s going to be very valuable and exciting so remember to follow and connect with us on Facebook, Twitter, LinkedIn, and of course, our blog!

For now, let’s just take a moment and consider what is branding and why it is crucial for your business success.

Question: What is branding? Is there a difference between a brand and a logo?

Absolutely! A brand can be described as an organization, product, or service with a personality created by the perceptions of the audience. It is the corporate image perceived through the activities your company undertakes. A logo, on the other hand, is an icon, or a combination of colors, fonts, and design that identifies a business. It is important to understand your brand is not your logo and they cannot be used interchangeably.

The fundamental idea behind having the corporate image is that everything your business engages in, everything it owns, and everything it produces or provides should reflect the values and goals of the business as a whole. It is the consistency of this concept that communicates what makes up your company and why it existed in the first place.

Given that millions and thousands of brands that currently exist, competition for customers to recognize and recall your brand and then to engage with it is challenging. Therefore, businesses like yours should take some time to research and define what your brand or corporate image is. Ask yourself, how do you want your company to be perceived by your target audience? What value proposition do you offer that makes you stand out from your competition? Then unify the message across all marketing mediums both online and offline. The key is consistent branding so that you won’t confuse your audience.

At iPro, we are dedicated to help build and engage your business brand online through different marketing strategies and channels. Our goal is to increase your brand exposure and generate traffic and engagement with your target audience. We want to help your business build a brand that shows personality, consistency, and responsiveness. Contact us today to learn more about our service and see how we can help engage your brand online. In return, you will receive a complimentary $100 Google Adwords Voucher. Understand the power of online advertising and get started today!

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