Social Media Marketing
Social media marketing is a form of internet marketing intended for advertisers to build relationships with communities of common interests through a social media environment. It also helps advertisers to gain brand awareness and website traffic by integrating ads into users’ social media experience. Some popular social media websites include Facebook, Twitter, YouTube, Google+, and blogs like WordPress.
Why Invest in Social Media Marketing?
Social Media Marketing can be very effective because it is leveraging on the power of digital word-of-mouth advertising. It allows web users to share, tweet,or “like” information to create conversation and noise for a brand, product, or service on a global scale instantly and virally. Moreover, social media websites are constantly improving their advertising features to benefit advertisers. For example, Facebook’s sponsored stories help businesses increase visibility by showing relevant ads on the side column of people’s newsfeeds whenever their friends “like” the corresponding Facebook pages.